The Foundation — your platform, your brand, your playbook.
One buildout. One monthly. Everything handled — you stay the editor-in-chief, we become the team behind you. Month-to-month, because we'd rather earn your trust every month than lock you into anything.
Full Website Build · Logo & Brand Kit · Strategy Guide · CRM & Newsletter Engine · Hosting & Care
The brand, the voice, and the trust are already yours. The Foundation delivers the platform, the systems, and the care behind them — built exactly the way you see it in your Website Vision.
The full Collegist editorial site · A backend you manage yourself
Your visual identity · A working plan we shape together
The infrastructure that turns readers into a community
No rush to flip the switch — we build thoughtfully, at the pace that's right for you, and launch publicly only when it feels right.
| Phase | Window | What Happens |
|---|---|---|
| Foundation | Days 1–14 | We sit down, you walk us through everything. Website designed to your Vision doc, CRM and newsletter live, welcome journeys running, subscribers migrated. |
| Launch-Ready | Days 15–30 | Site polished with your first campus profiles. Fit Finder "Coming Soon" live. Strategy guide refined together, week by week. |
| Momentum | Days 31–60 | Steady publishing rhythm. First ambassador conversations begin. Your social strategy, mapped together. |
| Scale | Days 61–90 | Resources live in the shop. We review the numbers together and shape the next phase, side by side. |
| Public launch | Whenever it feels right — the foundation comes first. | |
No long-term contract. No lock-in. Cancel the monthly partnership anytime with 30 days written notice — and the things we build become yours: your platform, your brand, your audience. We'd rather earn your trust every month than ask you to sign it away once.
Read carefully, then sign and authorize payment below.
Effective upon receipt of the initial payment · Governed by the laws of the State of Wyoming
This Agreement is entered into between The Lees Media LLC, a Wyoming limited liability company operating under the trade name Vessels (vssls.co) ("Vessels"), and Bri Crum, founder of The Collegist, and any entity she designates for The Collegist brand ("Client"). It governs all services rendered under the Foundation tier described in this Agreement. Vessels operates independently and is not affiliated with any other organization.
The Platform: Vessels will design, build, and deploy the complete Collegist website — including the rotating editorial cover, campus profile structure, real-stories sections, the For Moms zone, a freebie/downloadable-guides section for lead capture, and a Fit Finder "Coming Soon" experience — designed to Client's Website Vision and built on a backend Client manages herself. Client uploads and manages content; Vessels handles everything else.
The Brand: Vessels will deliver Client's logo and brand kit, and a strategy guide co-revised with Client through her first thirty (30) days.
The Engine: Vessels will configure CRM, automations, and newsletter infrastructure — including audience segmentation, welcome journeys, freebie delivery automation, and safe migration of existing subscribers.
Ongoing (included in the monthly partnership): three to four (3–4) design updates per month; hosting, security, support, and full maintenance. Major structural additions, new feature builds, or redesigns beyond standard maintenance are scoped and priced separately before execution.
Not included: day-to-day social media management, which Client retains (Publication-tier services). Vessels will provide reasonable strategic input on social direction as part of the partnership. Client may upgrade to the Publication or Network tier at any time in a single conversation.
Vessels targets a launch-ready website within three (3) weeks of kickoff, following the Foundation → Launch-Ready → Momentum → Scale roadmap presented to Client. Public launch timing is Client's decision; there is no obligation to launch publicly by any date. Timelines are measured from the date Vessels receives the initial payment and all reasonably required materials (content, brand references, account access), and extend day-for-day for delays in receiving them. Vessels provides Client with regular written progress updates throughout the buildout.
Client agrees to a one-time buildout fee of $1,997 and a monthly partnership fee of $497 per month, with the first month due upon execution of this Agreement — a total of $2,494 due today. The monthly fee is billed automatically via Stripe on the same calendar date each month thereafter. Client authorizes Vessels to charge the provided payment method automatically each month and may cancel with thirty (30) days' written notice to hello@vssls.co. The monthly fee is held at $497 for the first twelve (12) months; any change thereafter requires sixty (60) days' written notice.
This Agreement commences upon receipt of the initial payment and continues month-to-month. Either party may end the monthly partnership with thirty (30) days' written notice. Upon cancellation, Vessels will cease management services, and — after payment of undisputed amounts — will provide a complete export of Client-owned data and content within fourteen (14) business days. Client may step back a tier or pause growth work; the platform keeps running as long as the monthly partnership is active.
Client-owned accounts — domain registrar, social media accounts, and any payment account established for The Collegist — remain in Client's name with Client holding owner access. Client will provide Vessels with the delegated or administrative access reasonably required to perform the services. Vessels will provide Client with current credentials and recovery information for accounts it configures on Client's behalf.
Client owns:
Vessels retains:
Client's data is Client's at all times and is exportable upon request.
Client grants Vessels a non-exclusive license to access, use, host, and process Client's data solely as necessary to provide the services. Vessels maintains commercially reasonable safeguards, will notify Client without undue delay of any confirmed breach affecting Client data, and agrees to Client's data remaining Client's under Section 7. Client agrees to Vessels' Terms of Service and Privacy Policy (vssls.co/terms · vssls.co/privacy); where they conflict with this Agreement on fees or commercial terms, this Agreement controls.
Upon Client's request, Vessels may prepare working drafts of business documents for The Collegist — such as contributor agreements, ambassador agreements, content-usage and rights language, and brand guidelines — drawing on Vessels' operational experience with creator and influencer engagements. Client acknowledges that Vessels is not a law firm, its members are not attorneys, and nothing Vessels provides constitutes legal advice. All such drafts are starting points for review, and Client is advised to have them reviewed by licensed legal counsel before use. Trademark, privacy-law, and compliance matters remain the responsibility of Client and Client's attorneys.
Vessels provides regular progress updates during the buildout and a monthly summary of work completed, platform performance, and the next month's plan. The parties review direction together at least quarterly.
Vessels targets the following response times on commercially reasonable efforts: critical outages — one (1) business day; major issues — two (2) business days; general requests — three (3) business days.
Each party will keep confidential the other's non-public business, financial, technical, and audience information and use it solely to perform this Agreement. This obligation survives termination for two (2) years.
Except for fraud, willful misconduct, or breach of confidentiality, neither party is liable for indirect, incidental, special, or consequential damages, including lost profits. Vessels' total liability shall not exceed the total fees paid by Client in the three (3) months preceding the claim. Vessels makes no guarantee of specific traffic, subscriber, or revenue outcomes, though it will use commercially reasonable efforts to optimize for them.
Each party will indemnify and hold the other harmless from third-party claims arising from its own negligence, willful misconduct, breach of this Agreement, or violation of applicable law.
Neither party shall be liable for delays caused by events beyond its reasonable control, including natural disasters, acts of government, or widespread infrastructure failures.
The following are available whenever Client is ready and are priced separately, only with Client's advance written approval: founder brand video — shoot, story film, and short-form library ($750); The Roadmap course build — platform, checkout, and delivery ($2,500); premium Fit Finder report system ($950); mom workshop funnel — landing page, checkout, and email journey ($1,200). Vessels may also, at its discretion, deploy no-charge enhancements with Client's permission; these are discretionary bonuses creating no ongoing obligation.
Any material change to scope, pricing, timeline, or deliverables must be documented in writing and agreed by both parties before that work begins.
This Agreement is governed by the laws of the State of Wyoming. The parties shall first attempt good-faith negotiation. Unresolved disputes shall be submitted to binding arbitration under the rules of the American Arbitration Association. The prevailing party shall be entitled to recover reasonable attorney's fees and costs where permitted.
The founding-partner pricing set out in Section 4 is offered in part in consideration of Client's participation in Vessels' marketing. Client grants Vessels a non-exclusive, royalty-free, worldwide license to identify The Collegist and Bri Crum as a Vessels client and to display Client's name, logo, brand marks, and screenshots or recordings of the work Vessels produced under this Agreement — on vssls.co, in Vessels' portfolio and case studies, in proposals and pitch materials, and on Vessels' social channels. Vessels will present the work accurately and professionally and will not disclose Client's confidential business or financial information under Section 12 without Client's prior written consent.
After Client's platform has launched and Client is satisfied with the work delivered, Client agrees to provide, upon request, a short written testimonial and a public review on a platform of Vessels' choosing. This obligation arises only after delivery and only if Client is genuinely satisfied; nothing in this Section requires Client to endorse work Client is unhappy with. Client may withdraw any specific asset or quote from Vessels' active marketing at any time by written request, and Vessels will remove it from materials within its control within thirty (30) days; this does not require recall of previously printed or distributed materials. This Section survives termination of this Agreement with respect to work completed during the term.
This document constitutes the entire agreement between the parties and supersedes all prior discussions, proposals, and representations. All financial obligations are stated within this Agreement. Amendments must be in writing and agreed by both parties. If any provision is found unenforceable, the remainder continues in full effect.
Complete the form below to authorize your agreement and begin. Your buildout and first month are due today; monthly billing continues on this date each month.
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